Effective Business Communication in Organisations: Preparing Messages that Communicate

development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication. Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan. 

Effective Business Communication 5th edition builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses. This edition illustrates the effective use of various new media sources and their application in the workplace, the challenges of using these media and the appropriate ways in which they can be incorporated into effective business communication practices within the organisation. 

Effective Business Communication 5th edition provides widespread principles for communicating in the organisational context. The book has support material containing questions, case studies and activities. This edition therefore provides students, lecturers and business communicators with a comprehensive and practical reference guide to communication in the workplace.

Content

CHAPTER 1: Introduction to Business Communication In Organisations

CHAPTER 2: The Communication Process

CHAPTER 3: Interpersonal Communication

CHAPTER 4: Small Group Communication

CHAPTER 5: Communication in Organisations

CHAPTER 6: Intercultural Communication

CHAPTER 7: The Interview

CHAPTER 8: Formal Meetings

CHAPTER 9: Grammar, Style and Tone in the Organisational

CHAPTER 10: Writing Summaries and Essays

CHAPTER 11: How to Approach a Case Study

CHAPTER 12: Referencing

CHAPTER 13: The Elements of Readability

CHAPTER 14: Planning, Organising and Constructing Messages for Organisations

CHAPTER 15: Corporate Image and Corporate Identity

CHAPTER 16: Good Customer Relations and Telephone Etiquette

CHAPTER 17: Mass Communication in the Organisational

CHAPTER 18: Business Proposals, Business Plans and Academic Proposals

CHAPTER 19: Reports

CHAPTER 20: Instructional Graphics

CHAPTER 21: Oral Messages

Interest / Benefit to

This edition provides students, lecturers and business communicators with a comprehensive and practical reference guide to communication in the workplace.

Print ISBN: 9781485132745

Ebook ISBN: 9781485132752